About us

Shaza Naturals is a premium wellness brand proudly owned by DietNest Trading LLC (Single Owner Company), Dubai, United Arab Emirates.

DietNest Trading LLC is a diversified international trading company engaged in the sourcing, import, export, private label manufacturing, and distribution of premium natural foods, wellness products, and selected FMCG categories. With a strong global sourcing network and an unwavering commitment to quality, the company brings trusted products from renowned origins to customers across the UAE and international markets.

The foundation of Shaza Naturals is built on the same values that define DietNest Trading LLC—integrity, quality, innovation, and long-term customer trust.

Shaza Naturals was founded by S. M. S. Zain, a biotechnology and bioinformatics professional with a strong background in scientific research, healthcare, nutrition, and natural wellness.

His vision was to create a brand that combines scientific understanding with nature’s finest ingredients—making premium, authentic, and responsibly sourced products accessible to every home. Drawing from years of experience in research, entrepreneurship, and the natural foods industry, he established Shaza Naturals with a clear purpose: to deliver products that people can trust, not just purchase.

For him, every product represents a promise of quality, transparency, and care—from sourcing to the final pack.

Syed Shadab Nazeer, Co-Founder of Shaza Naturals, is from Bangalore, India, and brings valuable experience in the import and export of FMCG products, particularly mango pulp, tomato paste, and other food commodities. His understanding of international trade, supplier coordination, and market development complements the brand’s vision of delivering premium natural products with reliability and consistency.

At Shaza Naturals, he is responsible for marketing, sales, business development, and customer engagement, working closely with business partners, distributors, and customers to strengthen the brand’s presence. He is committed to building long-term relationships, identifying new market opportunities, and supporting the company’s sustainable growth. Through his practical business approach and dedication to customer satisfaction, he contributes to expanding Shaza Naturals across the UAE and international markets while upholding the brand’s commitment to quality, authenticity, and trust.

Mirza Masood Baig is a seasoned business leader and industry pioneer with over three decades of experience spanning FMCG, food products, international procurement, business development, e-commerce, operations, and strategic management. Throughout his career, he has held senior leadership positions, including Senior Vice President and Chief Administrative Officer.

Recognised as a pioneer of Direct Marketing in the Middle East, he played an instrumental role in introducing the region to the “As Seen on TV” home-shopping concept and developing early integrated call-centre and e-commerce operations.

As Mentor & Strategic Advisor to Shaza Naturals, Masood provides strategic guidance across product development, premium food sourcing, procurement, branding, market positioning, e-commerce, and business expansion. His extensive experience in food and nutrition products, dates, nuts, spices, coffee, and other premium categories supports Shaza Naturals in developing high-quality products and building a trusted, sustainable brand focused on quality, wellness, value, and long-term customer relationships.

At Shaza Naturals, we don’t simply sell natural products—we build lasting relationships through trust, quality, and consistency.

Whether you’re choosing our honey, oils, teas, breakfast blends, or future wellness collections, you can expect products that are carefully sourced, thoughtfully crafted, and made to support a healthier lifestyle.

Shaza Naturals — Pure by Nature. Crafted with Care.